A proposed brand development for the anti-privatisation of the NHS campaign - "Keep Our NHS Public".
Looking at the current branding, it does not shout activism. My aim for this project was to build a recognisable brand around a mark based logo for the campaign. The mark can be used at rallies, protests and spear head petitions. The original name "Keep Our NHS Public" was shortened to the acronym "KONP". The name and the acronym I found awkward to say and just didn't portray the severity of the cause. I decided rename the campaign "No To Private", this gives a much firmer stance and direction and is easier to say and remember. Likewise the acronym of "NOTOP" still gives a sense of stance and direction. With the slogan "putting a stop to a private NHS".