I AM BERLIN, a treasure hunt-esc campaign to promote multiculturalism and exploration in Berlin.
A series of blank posters are placed around the city of Berlin in popular tourist areas. The aim is to find these blank posters and use an augmented reality app to reveal the poster. The posters are themed with different nationalities each with the words "I AM BERLIN" in the given nationalities language. Each poster which is found and subsequently captured using the app also provides a voucher for a themed reward. i.e. - Finding and capturing the Chinese poster provides a meal voucher for a popular Chinese restaurant somewhere in the city. The city wide game aims to get people exploring new places, trying new things and celebrating Berlin's multicultural inhabitants.